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Client Experience
Automation

Automate your business by describing it.

Tell Kwill what should happen in plain English. It builds the automation for you, with no forms, flowcharts or setup guides.

Automation builder

Build rules around the events you already run.

Use toggle-based automations or the custom rule builder, connect a trigger, define the rule, and run a configured action when the event happens.

Example workflows

Real events. Configured follow-through.

Automations respond to client-business events already in Kwill, proposal signing, project stage changes, and Stripe/Razorpay invoice-paid webhooks.

Trigger β†’
Rule β†’ Action

Step 1

Trigger fires

Step 2

Rule evaluates

Step 3

Action runs

Build workflows around events in your client-management process β€” without rebuilding the same follow-up by hand.

Proposal
Signed

When a client signs a proposal, the custom rule you configured runs its follow-up action automatically.

Stripe/Razorpay WebhookJust now

Invoice Paid

INV-2026-104 β€” $6,200.00 paid via Stripe/Razorpay Card (**** 4242)

$$
KW
Automation Status Thank-you email sent
Use Cases

4 Core Automations

Proposal Follow-ups
Project-stage Workflows
Invoice-payment Workflows
Repetitive Admin Tasks

Custom Rule Builder

Build custom rules or use toggle-based automations that decide when to run.

Connected Events

Built for the Work Service Businesses Repeat

Automations sit inside your client workflow β€” proposals, projects, and payments β€” so admin follow-through happens when the event does.

Proposal Signed
Stage Changed
Invoice Paid
Contract Sent
File Uploaded
Client Onboarded
Proposal Signed
Stage Changed
Invoice Paid
Contract Sent
File Uploaded
Client Onboarded

Automatic Execution

Kwill executes the configured action automatically when the trigger and rule match.

What you can automate

Rules that run so you don't have to.

From natural-language input to if/else logic, deal moves, draft invoices, and external webhooks β€” every piece of the follow-up is covered.

  • Automation builder

    When a proposal is signed, move the deal to Won and create a draft invoice
    Proposal signed β†’ move dealInvoice overdue β†’ remind client
    Create ruleEdit in form

    Describe your automation

    Type what should happen in plain English. Kwill builds the rule β€” check it, then click Create.

  • IF
    Invoice is overdue
    Paid on time before β†’ soft reminder
    Otherwise β†’ firm reminder

    If / else conditions

    Add an Only if… condition and an Otherwise… action so one rule handles both cases automatically.

  • Proposal sent

    Won

    Invoiced

    Moved automatically when proposal was signed

    Move deal to a stage

    When a client signs a proposal, Kwill moves the deal to Won for you β€” no manual card dragging.

  • Draft invoice
    Draft
    Brand redesign β€” Phase 2filled βœ“
    Kickoff workshopfilled βœ“

    Review and send when ready β€” nothing goes to your client until you do.

    Create a draft invoice

    When a proposal is signed, Kwill creates a draft invoice with your line items pre-filled. It stays a draft until you send it.

  • Send to webhook

    https://hooks.zapier.com/…
    Zapier Make n8n

    Payload includes client, amount, invoice, and project.

    Webhook integrations

    Paste a URL and connect any automation to Zapier, Make, n8n, or your own endpoint.

Automation vs manual work

Less remembering. More follow-through.

Stop relying on memory for the same client-business steps. Let a workflow respond when the event occurs.

Manual

Event β†’ Remember β†’ Perform action β†’ Repeat

Event happens
Remember to follow up
Perform the action yourself
Repeat next time

Automated

Event β†’ Kwill workflow β†’ Action

Event happens
Kwill matches your rule
Configured action runs
FAQ

Automation questions

How the natural language builder works, what triggers are available, and how to connect to Zapier, Make, and n8n.

Instant FAQ Assistant
Answers from our help docs
How do I create an automation in Kwill?
Describe what you want in plain English β€” for example, "When a proposal is signed, move the deal to Won and create a draft invoice." Kwill turns it into a working rule. Check it, then click Create. If you want to adjust something first, click Edit in form and every field is already filled in.
What events can trigger an automation?
Supported triggers include: deal won, invoice overdue, proposal signed, invoice paid, project stage changed, client message, service request, and file upload.
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Automations β€” Describe It, Kwill Builds It | Kwill